Copenhagen 22nd of November 2017
Danish furniture success NOFU in Polish joint venture
The Danish furniture concept NOFU has become an instant success. To accommodate future growth, the NOFU founders Bertil Stam and Thomas Schwartz have made a joint venture with a Polish partner.
With its range of affordable handmade Danish design furniture and clever in-store concept, NOFU is in high demand and growing fast. Thus, NOFU has made an agreement with a new partner for setting NOFU concept sales model and distribution platform in Poland, Czech, and Slovenian.
Thomas Schwartz, NOFU founder and Director of Commerce and Business Development adds:
“This is a unique opportunity for expanding our sales of NOFU products in the Europe region with a local and strong partner. We are closely following our plans to set up a global partner network for selling NOFU products, either with major distributors partners or as joint venture operation with local partners.”
Thomas Schwartz encourages everyone interested in a partnership to send an email to NOFU.
NOFU is affordable handmade Danish design. NOFU offers furniture for the entire home – from hallway and living room to kitchen and bedroom. All products are handmade in solid PEFC certified ash wood. The furniture is surface treated with a chemical-free PU varnish, and as a result is both durable and suitable for families with children. NOFU guarantees sustainable and environmentally friendly products and offers a variety of options for both wood stain and textile colors.
With NOFU’s instore concept, consumers can choose from more than 50 unique ‘furniture boxes’ on display in their local hypermarket. The furniture box is puchased in the supermarket, whereupon customers bring home the small box and finalize the order online. Six to eight weeks later, the handmade solid ash wood furniture is delivered to their doorstep, manufactured upon order to the specific wishes of the customer.
Director of Commerce and Business Development
Tlf: +45 7026 2646
NORDIC FURNITURE GROUP A/S