Press release 11th of April 2017
Danish design: New concept presents handmade, unique furniture on Bilka.dk & Foetex.dk
NOFU is a new Danish brand that creates handmade designer furniture in sustainable ash wood. The furniture can be purchased online at Bilka.dk, Føtex.dk and Wupti.com. But NOFU is more than that – the Danish brand has invented a whole new way of delivering furniture to happy customers.
NOFU is handmade, timeless furniture that everyone can afford. The furniture is made of solid ash wood, and the collection presents the clean lines characteristic of Danish design. Despite its simple expression, all pieces of the collection have unique details but always a focus on function, quality, and sustainability.
The furniture is produced on demand in Vietnam, decreasing storage costs remarkably. As a result, NOFU presents quality furniture at very competitive prices.
The designer behind NOFU, Bertil Stam, has an MA in Industrial Design from the Aarhus School of Architecture and has for the past twelve years been living and working in Vietnam. Here, he has created furniture for Danish design companies such as Bolia, Sofakompagniet, and BoConcept as well as several of the largest international furniture stores. Always with a focus on beautiful lines and great comfort.
Designer Bertil Stam says:
“My heart beats for Scandinavian minimalism. I have a huge respect for Danish craftsmanship which is why every piece of furniture is handmade according to the customer’s wishes with the unique history that the grains of the ash wood tell.”
Designer Bertil Stam has worked on the NOFU collection since 2014, but the beautiful collection has not been launched in the Nordics until now.
Dansk Supermarked, the group behind Bilka.dk, Føtex.dk, and Wupti.dk, is looking forward to the collaboration and to present NOFU to their customers. Category Buyer from Dansk Supermarked Pia Bay Foldager, says:
“We are looking forward to presenting NOFU on Bilka.dk, Føtex.dk, and Wupti.com as the beautiful furniture present our customers with another alternative in the furniture category across the three sites. We are sure that several visitors will find the handmade designer furniture from NOFU very appealing.”
NOFU is furniture for the entire home – from the hall and living room to kitchen, bedroom, and wardrobe. All wood is PEFC certified and coated in durable, environmentally friendly PU varnish. This makes the furniture a great choice for families with children. NOFU guarantees eco-friendly furniture made with care. The furniture can be customised in a variety of beautiful textile colours and wood stains according to the customer’s wishes.
The collection includes more than 50 handmade designs. The products can be combined in a variety of different ways as they are all created with designer Bertil Stam’s flair for Scandinavian minimalism.
Denmark’s largest retail group
Dansk Supermarked Group operates more than 1,400 stores in four countries, runs several successful Danish e-commerce businesses and employs almost 47,000 people internationally.
Each week more than 9 million shopping trips are carried out in our stores, and every day we provide 1.4 million customers with groceries and everyday essentials in our stores, along with a wide range of nonfood products online.
Dansk Supermarked Group provides the framework for almost 47,000 international employees in four countries. Our employees strive every day to give our customers the best possible shopping experience.
https://www.bilka.dk/brands/nofu/c/nofu
https://www.foetex.dk/brands/nofu/c/nofu
In Danish
Dansk design: Nyt koncept præsenterer håndlavede, unikke møbler på Bilka.dk og Føtex.dk
NOFU er navnet på et helt nyt dansk brand, som fremstiller håndlavede designermøbler i bæredygtigt træ på bestilling. Møblerne kan købes online på Bilka.dk, Føtex.dk og Wupti.dk. Men NOFU er også mere end det – den danske virksomhed har nemlig opfundet et helt nyt møbelleveringskoncept.
NOFU er håndlavede, tidløse møbler, som alle har råd til. Møblerne er fremstillet i massiv ask, og det er de samme rene linjer, som kendetegner klassisk dansk design, der går igen hos NOFU. Møblerne er fyldt med intelligente løsninger med fokus på funktion, kvalitet og omtanke for miljøet.
Møblerne produceres på bestilling i Vietnam, hvilket bevirker at omkostningerne til lager er nærmest ikke-eksisterende. Det betyder, at NOFU kan præsentere kvalitetsmøbler til særdeles konkurrencedygtige priser.
Designer bag NOFU, Bertil Stam, er uddannet MA i Industrielt Design fra Arkitektskolen Aarhus og har de seneste tolv år boet og arbejdet i Vietnam. Her har han skabt møbler, der sælges hos danske designvirksomheder som Bolia, Sofakompagniet og BoConcept samt flere af de største internationale møbelhuse. Altid med fokus på smukke linjer og høj komfort.
Designer Bertil Stam siger om kollektionen:
”Mit hjerte, banker for skandinavisk minimalisme. Jeg har en enorm respekt for danske håndværkstraditioner, og derfor bliver ethvert møbel fremstillet i hånden efter kundens ønsker med den unikke historie, som asketræets åreforgreninger fortæller.”
Bertil har tegnet på NOFU-kollektionen siden 2014, men det er først nu, de smukke produkter lanceres i Norden.
Hos Dansk Supermarked glæder man sig også over samarbejdet og til at præsentere NOFU for kunderne. Pia Bay Foldager, Category Buyer hos Dansk Supermarked, siger:
”Vi glæder os til at præsentere NOFU på Bilka.dk, Føtex.dk og Wupti.com, da de flotte møbler giver vores kunder endnu et stærkt alternativ inden for vores store møbelkategori på tværs af de tre sites. Vi er overbeviste om, at rigtig mange vil finde de håndlavede designermøbler fra NOFU meget spændende.”
NOFU laver både møbler til hele hjemmet – fra entré og stue til køkken, soveværelse og garderobe. Produkterne er altid fremstillet i massivt PU-lakeret og PEFC-certificeret asketræ. Den kemikaliefri lak gør møblerne holdbare og velegnede til børnefamilier. NOFU garanterer miljøvenlige møbler fremstillet med omtanke. Møblerne kan vælges i en række lækre farver på både træ og polstring efter kundens ønsker.
Kollektionen tæller mere end 50 håndlavede designs. Produkterne kan kombineres på kryds og tværs, da de alle er skabt med designer Bertil Stams flair for nordisk minimalisme.